The Project

To develop a creative holiday package for Pipestone Veterinary Services shareholders.

Objective

To combine clever branding with unique gift set to show appreciation for a great year.

The Solution

We were originally asked for information and product selections for the following packages: Craft beer set, Technology set, Seasoning mixes and Popcorn / Edibles. It was through this research that we came up with an original idea for a Grill set and to include an apron, digital thermometer and a package of grill sauces and spices. Shannon then came up with the “Put a Pork in it” slogan and we decided to run with it on all products. We were going for a rustic theme that went along with the overall Pipestone branding.

The Result

Many of the Pipestone Veterinary Services employees were jealous that they would not be receiving the gift package! The feedback from shareholders about the gift package was overwhelmingly positive and we are already working on new ideas for this year’s gift. Stay tuned…